Blog Entries for Dr. K

How to Damage Your Brand and Kill Your Business without Trying

drk@drfernkazlow.com — Tue, 26 May 2009 05:00:00 +0100

Auto-DMs. They're driving people on Twitter over the edge. I've had so many people ask me why would any rational human being, when after first meeting someone on Twitter, spam them with auto-responses when they would never act that way in person. And although I've tackled that question in my Unleashed blog (Spamming the Twitterverse), I'll offer a brief summary here because it's important to the gist of that blog.

Communicating via computer - [...]

Social Media Strategy: Setting Up a Power Grid

drk@drfernkazlow.com — Tue, 07 Apr 2009 05:00:00 +0100

Which Social Media site is the best for monetizing? How many sites are you on? I've been party to a few conversations - better term, squabbles - about this lately. I'm surprised at how adamant users become in promoting their favorite. The big contenders are Twitter, Facebook, LinkedIn, YouTube. Which one is best? How many do you use? Well, I've got the answer.

The answer is none of them, all of them, and some I didn't even list. What I see happening [...]

The Recession Storm

drk@drfernkazlow.com — Fri, 30 Jan 2009 05:00:00 +0100

5 Defensive Business Tips for Entrepreneurs

I've been watching the latest ice and snow storm rip through the center and the eastern half of the country and couldn't help but find parallels between people trying to drive in the storm and how entrepreneurs are handling the recession.

The weather channel ran a continuous loop of cars and trucks on t [...]

Protecting Your Branding in the Changing Economy

drk@drfernkazlow.com — Tue, 20 Jan 2009 05:00:00 +0100

5 Essential Questions You Need to Ask to Evaluate Your Branding in the Changing Economy

I was listening to a business channel the other day when one of the pundits made the comment that "a paid mortgage is now the new BMW." Interesting how perceptions change! And interesting all the more since I had just finished a conversation with a client who was worried about how [...]

What is a Power Connection?

drk@drfernkazlow.com — Mon, 12 Jan 2009 05:00:00 +0100

My last blog generated a lot of questions about what exactly is a Power Connection? How do you create a Power Connection? What are the benefits of a Power Connection?

Let's start with What is a Power Connection?

First, the difference between a connection and a Power Connection is the difference between lighting a dark room with a fl [...]

The Year of the Power Connection

drk@drfernkazlow.com — Fri, 02 Jan 2009 05:00:00 +0100

Instead of resolutions, each year I focus on creating, expanding or refining a dimension in my life. My last year's trauma gave birth to this year's focus. For those who don't know, I began last year with a shattered hip, pelvis, elbow, a damaged rotator cuff, and assorted other injuries. I fell. I wasn't doing anything extraordinary or daring. I was wa [...]