Your Social Media time SHOULD BE getting you higher visibility, an increased platform, an out-of-control number of opportunities, new clients, and $$$$$. If it isn’t, then you need to start…

POWER CONNECTING WITH SOCIAL MEDIA

Dear Entrepreneurs, Authors, Speakers, and Professionals:

There are two views of Social Media. One is that it’s the best marketing tool ever created. The other is it’s a waste of time.

What makes Social Media work for some people and not others? Hint: It’s not what you think.

It’s not “you have to be a super salesman.” It’s not spending the entire day, day after day, tied to your computer. It’s not flooding a gazillion followers with auto-responders.

Here’s the winning formula: You have to bring yourself, your branding, your product or service, and connect with your niche market, your colleagues, and the media.

Sound easy? Actually, it is – if you know how to Power Connect. And when you know how, it’s not only easy, it’s effortless.

But…if your branding is weak, if your strategy is missing, if your expertise and message are shaky or unclear, you can be on every site, 24/7, and you’re not going to get the results you want. It’s no wonder that some people think it’s a waste of time. For them, it is.

You see, every element of your Social Media has to work for you. Each site, page, image, description, bio…Every post, tweet, comment, tip, and question has to amplify yourself, your product, your expertise, your business – and POWER CONNECT!

Look, for the last 25 years I’ve been teaching the big guys (my private clients who spend mega bucks to learn) how to Power Connect. And I’m going to tell you, the same principles work on-line or off line. Except that with Social Media you have a small window of opportunity to grab attention, find that point-of-connection, and then make that Power Connection.

Here’s How to Guarantee You’re

Maximizing & Monetizing the Social Media,

Establishing Your Expertise, Increasing Your Platform,

and Dominating Your Niche

When I started using Social Media, it took me a while to figure out the right way to navigate the sites. But it didn’t take me long to see that the key is in “Connection.”

In any business or marketing endeavor, “Connection” is mandatory. In Social Media, it’s a heart-lung machine.

I developed a strategy, applied my method, and literally within hours, I was connecting with incredible people! The publicity, promotion, opportunities, and clients POURED in – and it hasn’t stopped. In fact, it gets better every day.

How did I do it?

There are 3 keys to making Social Media work for you:

·        Setting up a strategy.

·        Knowing how to find that point-of-connection every time you’re using Social Media, and…

·        Power Connecting.

Let’s talk strategy…

You may have read every book on Social Media and spent weeks or months trying to put their strategy into effect for you. And when little – or nothing – happened, it’s a miserable, frustrating experience.

That’s because strategies work best when their personalized, especially when it comes to Social Media.

One of the first things you and I are going to do in the Power Connecting Workshop is develop a strategy that works for YOU. And that means a short term strategy, an intermediate stage and long term plan, as well. We are going to build a strategy to target your niche market, a strategy to increase your visibility and promote you, and a strategy that amplifies your expertise and builds your platform. And we’re going to sear your branding into all of them.

One size fits all? Not here.

Look, let me be clear. You’re going to have to dust off a few brain cells when you take this workshop. If what you’re looking for IS a one-size-fits-all, plug-in-a-program-and-make-money-while-you-sleep workshop, do me a favor: stop reading this now and let’s make a deal. I won’t waste any more of your time and you don’t waste mine. The Magic Wand Department is right next to the Fairy Dust Aisle. You can exit the room now. I’ll wait…

Still here? Good! Because you’re the one I want to work with.

I’m looking for people who want to “work” their business, their book, their platform, take it to the next level, and GET BIGGER!

And I’ve got the tools and the know-how you need to get there. More on that later…

How to Become “THE FIX” They Need

(a.k.a. The Point of Connection)

Here’s a not-too-secret secret: You’re not going to be the only one on any Social Media site who does what you do. 

So, how do you differentiate yourself? How do you stand out heads above everyone else? Why are people going to want YOU more than anyone else? How do you become the go-to, sought-after expert by potential clients, the media – and even other experts? 

You become “the fix.”

You become not only the trusted expert, but the welcoming, inviting, knowledgeable expert. You become the only one who they conceive of solving their problem.  

And the way you do that is by finding the Point-of-Connection.

We’ve all experienced points-of-connection.

It’s what makes you fall in love with a certain person. It’s what makes you want to live in a certain neighborhood, on a certain block, in a certain house. It’s what makes you want that dream car, that dream vacation.

While those are big examples of points-of-connection, you have the same point-of-connection when you buy the same brand of ketchup or cereal every time you go to the grocery store. Or have a favorite restaurant, use a specific type of golf ball, wear a certain cologne or perfume.

Without you knowing it, companies, stores, business people, and advertisers have reached out and formed points-of-connections with you. And that goes for everything from toothpaste to sport shoes, the car you drive to the airlines you prefer, what college your teen has her heart set on attending to the sports teams you root for.

When we work together, I’m going to show you how to find that point-of-connection between you and your niche market, between you and your colleagues and peers, between you and the media.

I’m going to show you how to find the points-of-connection you need, build them, and nurture them so there are no weak links that put up limitations or barriers. 

And then we’re going to…

Throw the Main Switch: POWER CONNECTING

Remember I said it’s “effortless?” That’s because of Power Connecting.

Power Connecting not only allows everything to happen, it makes everything happen. It combines your strategy with your ability to find the point-of-connection and turbo-charges your efforts.

Power Connecting becomes a beacon – your beacon – that snaps your niche market to attention and then naturally draws them to you. It makes the media sit up, recognize your expertise and know that they need you.

Power Connecting gives a flow to what you want to do. Did I say “flow?” More like white water rapids!

Power Connecting clarifies what you need to do because it’s organic, it’s built-in. Instinctively, you’ll know what you need to do, when you need to do it, and what you need to say. Every action is steroid-powered.

Let me give you a heads up: I told you upfront that what works on-line works off-line. What you’re going to learn about Power Connecting is applicable to all areas of your business. I’m just saying…

Now, if that’s enough to light a fire under you, you can register for the Power Connecting with Social Media Workshop using the link below. But I have plenty more to tell you.

Here’s a statement that I have no qualms about making:

Social Media is your most visible brand statement to the world.

That statement alone should tell you why you need to know what you’re doing. Because if you’re not using Social Media and Social Networking to market, promote, and publicize yourself and your business, your platform, and your expertise, or if you’re using it incorrectly, you’re leaving the door wide open for your competition to walk right in and seize the opportunities that could – and should – be yours. 

And that’s the best case scenario. Without the right strategy and knowing how to connect with and harness the power of Social Media, you could be damaging your brand and killing your business.

When we work together in the Power Connecting with Social Media workshop, you’ll learn:

·        How to create and execute a dynamic networking strategy for you that’s going to result in increased visibility, lead and traffic generation, expanded platform, high lead-to-conversion ratios, and, of course, $$$$$.

·        How to build your branding into your sites and into each and every post, tweet, comment, image, description, and question to amplify yourself, your product, your expertise, and your business.

·        How to identify which media and networking sites will maximize your efforts: how many and which ones should you focus on, the correct way to link them, and how to use them most effectively.

·        How to find that crucial point of connection at each and every juncture to make Social Media not only work for you, but catapult you to where you want to be.

·        How to know when and how using virtual assistants, number-generating software, and auto-responders will help you – and when it’ll make your clients, potential clients, and contacts get up, walk away, and never come back.

·        How to know who to follow, why to follow, when to follow, when to un-follow, and when and who to block.

·        Learn the importance of groups and parties: which ones to join, how to maximize the benefits of them, and when to create your own.

·        The tools you need to manage your social media so that time spent equals more visibility and higher SEO.

·        How to use Social Media to glean information, get feedback about your product, bolster existing client relationships, and cultivate potential clients.

·        How to use the networks for a testing ground and focus groups.

·        How to put Twitter, Facebook, LinkedIn and every other Social Media site you decide to use, into your service, instead of being a slave to them.

·        And how to…CONNECT!  CONNECT!  CONNECT!

Becoming the Leader

OK, you get on a Social Media site and have a following of thousands.

Now what do you do?

If I said it once, I’ve said it a million times: Social Media is not about numbers. It’s about what you do with them.

It doesn’t matter if your following is in the hundreds or thousands; your goal is to build a cohesive (group/community) that generate and become your Word of Mouth.

How do you do that? Leadership.

I can’t tell you how many times I hear people say ‘you let your clients, your audience, your following, brand you.”

Yeah? Only if you’re nuts. Because as soon as you allow other people to brand you, the “other people” include your competition.

You wouldn’t want someone else to pick out your house, your clothes, the car you drive, even order off a menu for you – then why would you hand over the reigns of your branding, your image, YOUR BUSINESS to anyone, let alone your competition?!?!?!? 

You wouldn’t want your own mother to define you!  And yet people are letting complete strangers and their competition define who they are and what they’re business is about.

And that’s where leadership comes in. You’re going to lead your followers and strengthen your branding, amplify your message and POWER CONNECT your Social Media.

Let me go back to the first thing I said: There are two views of Social Media. And it’s easy to see why some people think it’s a waste of time. Why they couldn’t see an opportunity if it came up, knocked ‘em on the head, and invited them to lunch. They don’t know what they’re doing.

But what they are doing is passing up the chance of a lifetime. Social Media really is the best marketing tool ever created.

And I’ll say one more thing:

THE TIPPING POINT HAS BEEN REACHED. 

SOCIAL MEDIA IS NO LONGER THE NEW KID ON THE INTERNET BLOCK. 

IT’S THE NEW BUSINESS REQUIREMENT.

The question to you is: How are you going to use it?

RE$ULT$…RE$ULT$…RE$ULT$

Here’s one thing you should know about me: I’m results-driven. I love seeing it for myself and I love seeing it happen for my clients. And I want to see this happen for you:

·        Whether it’s Twitter, LinkedIn, Plaxo, FaceBook, Xing, Ning, Friend Feed, (Business Week) – you’ll know what sites are going to skyrocket you, what to use them for, and how to maximize them from the start.

·        Two words: Scaleable Intimacy. You’ll be able to make that point-of-connection with one person or thousands.

·        You’ll develop networking strategies that result in lead and traffic generation, high lead-to-conversion ratios, and, of course, $$$$$.

·        You’ll establish your expertise, increase your visibility, expand your platform and take your business and branding to the next level and GET BIGGER.

·        You’ll create and lead your own organic and authentic (community) to generate Word of Mouth.

·        You’ll optimize your SEO ratings which will increase your visibility which will help you expand your platform which will establish your expertise – and all of that leads to $$$$$.

You may have one more question…

What’s a nice psychotherapist like you doing in a place like this?

Let’s debate “nice” some other time…

For more than 25 years, I’ve been a licensed psychotherapist and business consultant and I’ve worked with Wall Street Power Brokers, heads of industry, and hard-charging entrepreneurs both nationally and internationally (sorry, no names. Doctor/client confidentiality. Sorry.). And they’ve referred to me as their “secret weapon.” Why did they want to work with me?

Because they knew something you should know: that before it’s business, it’s personal.

And never before in business has it ever been more personal than SOCIAL Media.

And it’s also personal when you decide to take your business to the next level and Get Bigger.

The reason the Big Guys come to me is because I show them how to take it to the next level, Get Bigger, and double, triple, even quadruple their incomes – no matter what the economy is.

And the same principles I use with them are the ones I use in the Power Connecting with Social Media workshop.

It’s about taking YOU to Social Media. Taking YOUR BRANDING to Social Media. Taking YOUR BUSINESS to Social Media. 

Why am I doing this? Why don’t I just hang back and be with the Big Guys?

I could and be very comfortable, thank you. But I hate to see an opportunity go to waste – for me and for you.

And I hate to see people not take full advantage of Social Media. 

And in this economy, can you afford not to take advantage of not only the best marketing tool created, but the best FREE marketing tool?

Sometimes I don’t know when to stop…

I’ve told you what you’re going to learn and I’ve told you about the results you can expect. Now, let me tell you about the bonuses…

And that’s in addition to:

·        Weekly teleseminars

·        Recorded calls – if you can’t make a class or need to review the information, don’t worry. All calls are recorded for you and available within 24 hours after each teleseminar.

·        Weekly worksheets for aligning your branding with Social Media. 

So, what’s this going to cost you? $497. You can make that in one payment or two payments of $260.

And it’s going to cost you a commitment, not only to the workshop but to yourself.

Are You Ready to Jump Start Your Social Media?

This may be the most significant step you take this summer to take your business to the next level. How long can you afford not to be optimizing this new business requirement? 

To Your Success,

Dr. K.

P.S. I forgot to mention a few statistics:  In one year Twitter grew by an amazing 1,382%. LinkedIn boasts a new member approximately every second. The conservative estimate for Facebook is 600,000 new members daily!Don’t wait to take advantage of this incredible marketing tool – Get in there NOW before you’re squeezed out.