Auto-DMs. They're driving people on Twitter over the edge. I've had so many people ask me why would any rational human being, when after first meeting someone on Twitter, spam them with auto-responses when they would never act that way in person. And although I've tackled that question in my Unleashed blog (Spamming the Twitterverse), I'll offer a brief summary here because it's important to the gist of that blog.
5 Essential Questions You Need to Ask to Evaluate Your Branding in the Changing Economy
I was listening to a business channel the other day when one of the pundits made the comment that "a paid mortgage is now the new BMW." Interesting how perceptions change! And interesting all the more since I had just finished a conversation with a client who was worried about how the changing economy was creating conflicts in his branding and what could he do about it.
The one constant that your branding should have - no matter what the economy - is that you're on top of your game. How do you achieve that? By not only positioning your branding but backing that positioning with energetic support. (For an explanation of energetic support, get the free download of the 10-Second Kazlow Anchor).
