Auto-DMs. They're driving people on Twitter over the edge. I've had so many people ask me why would any rational human being, when after first meeting someone on Twitter, spam them with auto-responses when they would never act that way in person. And although I've tackled that question in my Unleashed blog (Spamming the Twitterverse), I'll offer a brief summary here because it's important to the gist of that blog.
Which Social Media site is the best for monetizing? How many sites are you on? I've been party to a few conversations - better term, squabbles - about this lately. I'm surprised at how adamant users become in promoting their favorite. The big contenders are Twitter, Facebook, LinkedIn, YouTube. Which one is best? How many do you use? Well, I've got the answer.
The answer is none of them, all of them, and some I didn't even list. What I see happening is that users gravitate to the site(s) where they feel most comfortable. And that's where they 'work it.' That's great if all you want from a site is the social community.
But if you're looking to maximize and monetize (what I call ‘Remembering Your M&Ms) your business, platform, or expertise, choosing a site based on comfortability or fun may be all wrong.
Posted by: Dr. K in Recession, Economy, Business Tips on
Jan 30, 2009
5 Defensive Business Tips for Entrepreneurs
I've been watching the latest ice and snow storm rip through the center and the eastern half of the country and couldn't help but find parallels between people trying to drive in the storm and how entrepreneurs are handling the recession.
The weather channel ran a continuous loop of cars and trucks on the road that, without warning, would begin to fish-tail out of control. The back end of the car going in a direction that was never meant to be. I could see the drivers with their white-knuckled hands clutched on the steering wheel valiantly trying to bring their car under control to once again get it headed in the right direction without getting hurt in the process.
Some skilled drivers (and some lucky) tacitly and gently controlled the skid, reigned in the car, and proceeded once more. I could almost hear the pounding of their heart and their heavy breath of relief as the car responded to their will. The more unfortunate did a grotesque ballet of skidding left and right before pirouetting out of complete control and sliding into another car, a gulley or worse.
5 Essential Questions You Need to Ask to Evaluate Your Branding in the Changing Economy
I was listening to a business channel the other day when one of the pundits made the comment that "a paid mortgage is now the new BMW." Interesting how perceptions change! And interesting all the more since I had just finished a conversation with a client who was worried about how the changing economy was creating conflicts in his branding and what could he do about it.
The one constant that your branding should have - no matter what the economy - is that you're on top of your game. How do you achieve that? By not only positioning your branding but backing that positioning with energetic support. (For an explanation of energetic support, get the free download of the 10-Second Kazlow Anchor).
Posted by: Dr. K in Power Connection on
Jan 12, 2009
My last blog generated a lot of questions about what exactly is a Power Connection? How do you create a Power Connection? What are the benefits of a Power Connection?
Let's start with What is a Power Connection?
Posted by: Dr. K in Power Connection on
Jan 2, 2009
Instead of resolutions, each year I focus on creating, expanding or refining a dimension in my life. My last year's trauma gave birth to this year's focus. For those who don't know, I began last year with a shattered hip, pelvis, elbow, a damaged rotator cuff, and assorted other injuries. I fell. I wasn't doing anything extraordinary or daring. I was walking through a parking lot and slipped on a speed bump.
Talk about a changed agenda! Everything that I was doing or had planned - the media blitz, the book, speaking appearances, workshops, projects and partnering - was off the table. Months in bed, seasons of therapy, and learning to walk again took up most of the space on my priority list. I felt as if I had been ripped from the life I'd known and how I navigated that life.
